The last ten days have been revolving around sales in my life. I have been observing many things around them these days for my assignment. And today is the most exciting of all. So, I am writing a post to share my experiences and what I noticed and one major thing to convert more leads. It is key learning I observed today. Let’s get started.
Observations From Real Estate
Real estate is the most lucrative and competitive field, and you should have the next level of confidence and closing skills. — Because you deal with a very complex product. I have seen my friend who has been persistent in reaching out to new leads and speak with them for sales in real estate.
He spoke with more than 200 persons in 2 months. But no luck. However, by the end of 2 months, he was able to get three sales. I shared these numbers to reiterate the conversion ratio in this field.
I travelled with a real estate company for a month. Here are my observations:
- You have to show the value of your property to your customer to close them. — It happens when you go for a site visit.
- You have to always focus on a win-win situation. — Learnt when I witnessed negotiation.
- You have to equip yourself with all the necessary info when reaching out to a client. — Yes, it is common in every field.
Observations from Speaking with a Sales Person from Audi Showroom
I have spoken with two persons from an Audi showroom acting like a lead for them. There I noticed one thing prequalifying the customers.
When I spoke with the sales guy, he asked me a lot of questions like:
- What is your profession?
- Which car do you drive?
- How long have you been driving it?
- What are you looking at in the car you want to buy?
- How much distance do you travel in a day?
I was not aware that the person asks all these questions if we are to schedule a test drive. Finally, he asked me to visit the showroom as he can explain everything by showing me the car. Lesson learnt, give them the visual feeling before you describe your offering.
Let’s go to the heart of the post, my experience while dealing with a franchise owner.
Experience with Inko Tea Franchises Owner
One of my friends brought a gig to me. He mentioned that he had generated leads for a tea franchise company, and he is looking for someone to close them. I told him I am open to taking up the gig and told him that I want to visit the cafe before finalising. Because if the client’s business convinces me, then only I can convert the leads.
I went to the client. He started explaining everything to me. But 40% of what he was speaking passed away from my ears. I did not get many reasons to take the gig up. But finally, I felt like drinking my favourite ginger lemon tea. The taste is amazing, and it has natural ginger that I loved the most. Then I understood that I have to take that gig up.
Key Takeaways
- Qualify your leads. — You can save more time.
- Show the value you can offer. — Help visualise how the journey with you is going to be.
- Give them the taste either by adding the free value or letting them experience your services.
One major thing, show them that you care by making the conversation all about them
I hope you found value in this post. Could you share your thoughts on this by commenting below? It would mean the world to me.
Loved the observations you made Abhinay. It was a treat to read this post.
Thank you Samidha